Sabores de Argentina was founded 20 years ago as a response to food industry professionals’ need for a streamlined, specialized business relationship to access Argentina’s wide range of gourmet products. As a result, the local industry on the whole grows and thrives. Today, the brand works with a diverse array of products developed by independent regional producers nationwide, encouraging both innovation and the evolution of small and medium businesses (PyMEs). One example is the ZONIA brand, whose pulps and juices are specially designed for use in high-end mixology, which utilizes products from across Argentina to achieve a final product with the highest possible level of quality.